Digital strategy drives digital maturity. Through digital maturity analysis, companies transform processes, talent engagements, and business models.

Photon helps to shift the focus of organizations from individual technologies and digitization towards development of digital strategies with an eye on business transformation.

A digital enterprise has the ability to:

• Generate large amounts of data
• Interact with the data and create digital asets from the data
• Convert data into insights
• Run business transactions on any device, anywhere, anytime
• Publish application programming interfaces (APIs) and create a connected ecosystem

Decoding Digital

Photon believes it is important to educate its clients and ride the digital wave together. We have designed our services to help decode the digital transformation practices into simple yet actionable inputs.

Enterprises today understand that they have to continually enhance customer experience and operational excellence to survive in the fast-paced environment. However, it is not easy to decode customer experience and operational excellence. We believe that customer experience is generated every time you make a connection with the customer. Following are some instances of customer interaction:

• Engaging in sales and marketing activities
• Providing a service
• Performing a financial transaction

Every touch point should empower the customer, and this is what will decide the experience of the customer. The same principle applies to operational excellence, whereby the organization aspires to improve the efficiency and productivity of back-end processes.

Understanding Digital Maturity

A digital transformation journey begins with the comprehension of digital maturity. Each organization has its own pace of bringing about digital transformation, and hence, it is impractical to develop a ‘one size fits all’ solution.

The measure of digital technology adoption by clients versus a range of customers who are at different milestones of their digital transformation journeys is evaluated to provide them solutions to cater to their specific pain points.

Enterprises at the lower end of the digital spectrum need to scale up and solve discrete problems using digital technologies while they also fight the battle of cultural change. The enterprises at the higher end of the spectrum are equipped to deal with disruptive scenarios.

At Photon, we have designed a scientific framework to recommend optimal solutions in line with your current digital quadrant, which, in turn, helps you to channelize your priorities, resources, and efforts.

Digital Roadmap and Strategy

• Photon’s digital experts are equipped to align the client’s vision with the current digital maturity level and create a perfect roadmap to drive the digital strategy. The roadmap focuses on customer experience and operational excellence, along with the need for simplicity and agility, thus ensuring a predictable digital journey.

Today, organizations are aiming to become digital enterprises, so as to serve an exponentially bigger market. What this translates into is a mindset focused on the ‘end-to-end customer experience’ that revolves around convenience, speed, simplicity, transparency, and flexibility.

Photon understands this new-age need of the enterprises and partners with its clients to help them with customer experience mapping. The aim is to incorporate the ‘Segment of One’ so as to treat each customer as an individual. To achieve this, enterprises must use digital technology to its own advantage and allow innovation and experimentation to come up with compelling new offerings for the customer. The ecosystem is reshaped and managed through digitization, which adapts quickly to external change.

A customer journey starts long before the customer hits your website. It starts with pre-shop, where the customer uses communities to choose one or more products and builds trust on different products. At the shop, it is about a simplified yet effective experience using mobility, reviews, and other social engagements. Post-shop, the journey continues by creating an ongoing relationship with the customer, where an effective analytics process comes handy.

Photon believes in building architecture along this journey. Explore the ‘User Experience’ service of Photon to mark an enhanced customer experience milestone on your digital roadmap.

Photon defines platforms based on business function, governance, and technology. A set of related platform integration applications are managed as a coherent unit, delivered as required business functionality, and exposed as a reusable set of capabilities.

The services offered can be summarized in the following three categories:

Platform Migration

• Platform and infrastructure assessment
• Service integration and orchestration
• Platform management and monitoring

Transforming into capability platform

• Building a unified platform model
• Optimizing and rationalizing business process
• Adapting and enhancing new capabilities

API management

• Managing API lifecycle and exchange infrastructure
• Assisting in new business model
• Enriching monetizing capabilities

At Photon, digital engineering is a conglomerate of Social Media Analytics and Cloud (SMAC) applications, connected ecosystems, robotics, automation, and cognitive solutions. It is about creating a business model by unlocking data, knowledge and insight to create a platform for true collaboration.

With more than 800 digital consultants, Photon focuses on the design of connected ecosystems to enhance user experience (UX) and achieve operational excellence for customers across industries. The next gen UI design enabled solutions through a dedicated UX lab, Mobile apps and website testing across solutions on cloud platforms, coupled with our ability to handle major social networking APIs are the center of development at Photon.

Photon understands the key challenges that enterprises face in fulfilling their digital aspirations. Hence, it has designed its Center of Excellence (CoE) to provide the right solutions to its clients. With its modern frameworks and effective monitoring and control mechanisms, Photon ensures a seamless delivery experience.

Building Blocks of Digital Engineering

• Mobile
• Analytics
• ECM
• IoT
• Cloud

Organizations today understand that data is a strategic asset. More and more digital initiatives within the organization result in continuous data generation, not only in terms of volume, but also variety. The data generation is of two types—structured and unstructured. Consequently, analytics plays a much important role in the entire digital transformation journey.

Organizations need faster insights by performing real time analysis of information to deliver decision making solutions. Photon helps your organization to harness data to change the business outcomes. Photon facilitates transformations by not only extracting value from all sources of data, but also aligning the power of analytics with the specific goals of the client.

During customer acquisition, it is important to look at how traffic is acquired and how users are sent to a website and from where. So, Photon focuses on key performance indicators (KPIs) such as organic search (Search Engine Optimization) and social campaigns.

The focus can be on customer engagement, customer conversion, or customer loyalty. Based on the focus, Photon proposes KPIs that help clients achieve their goals.

Digital marketing is one of the key factors propelling any online business towards success. Be it small or large business enterprise, an effective way to increase brand visibility is through digital marketing. Today, digital marketing is one of the best ways to move closer to the consumers.

Photon provides a diverse range of digital marketing services—from establishing business presence to driving customers to the brand. With successful relationships with various enterprises

The following are our digital marketing services:

• Digital Marketing Strategy
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)
• Web Analytics
• Content Marketing