Services

Documentation

  • Technical Documentation
  • Content Writing

Technical Documentation

Technical documentation is either the first or the last stop for users looking for authentic information. The importance of accurate documentation cannot be exaggerated. The Photon Techno Documentation team is aware of the crucial role it plays while acting as a bridge between the originators and the adopters of a product.
IT applications and systems are used globally. Although localization of content is the best way to communicate with locale-specific users, it can prove to be costly. So, English becomes an obvious choice when writing for a global audience. In this case too, the recognized idioms and the favored expressions vary from region to region. However, technical documentation is about presenting information in a language or manner that is accessible to a wide audience without leaving any room for ambiguity, bias, and uncertainty.

Good documentation can reduce the number of calls made to customer care and empower users to get started on their own. To ensure high quality of user guides and technical manuals, we follow a robust four-phase methodology for our technical documentation services.



Requirements gathering


  • Understanding the audience
  • Gathering product knowledge through source documentation and presentations
  • Gathering required information from the in-house team and the team at the client’s end

Analysis and design


  • Analyzing project-related documents
  • Designing the document plan
  • Designing templates or modifying the existing templates
  • Defining the structure, the layout, and the overall look-and-feel of the content

Content creation and review


  • Creating accurate, user-friendly content
  • Undertaking peer review, technical review, functional review, and client review for the content
  • Incorporating review feedback
  • Preparing the final deliverable

Content Writing

​Along with businesses, business opportunities are also moving online. Every aspect of traditional marketing is being replicated in the electronic marketplace. However, it is not easy to build a prospect’s trust on a virtual servicescape. This becomes all the more challenging for standalone website portals. Even websites that are extensions of an organization employ professionals to establish a strong web presence. Photon Techno has a dedicated team of content writers, editors, and SEO experts who can collaborate with our UI professionals to effectively manage your brand presence online.

Your website content is the prime mover to customer action. This requires that your content not only corroborates with the brand image of your organization, but also engages the prospects to the point that they take an absolute interest in your offerings. Photon Techno creates and manages digital content along with a host of allied offerings for small-sized to large-sized companies. Based on the nature of the website, the customer base, online traffic, and targeted geographies, Photon Techno Content Management Services can include one or more or all of the following:



Business and marketing collaterals

  • Business and marketing collaterals are the first steps taken by a vendor to reach out to prospective customers. It is, therefore, essential that these collaterals be comprehensive and of high quality. Photon Techno prepares collaterals such as case studies, proposals, presentations, response documents, emails, and questionnaires. Our wide-ranging service portfolio facilitates creation of effective documents that convey the required message. Our dedicated team of editors ensures that the documents adhere to high quality standards. Our content writers specialize in creating web content using appropriate titles, keywords, alt-text, and meta-tags as per the latest SEO guidelines. A few other capabilities include copy editing, reviewing (for language, structure, and design), and paraphrasing all types of business documents to eliminate ambiguity and enhance readability. The goal is to furnish a lean content profile that keeps the readers engaged through a seamless flow of relevant information.

SEO

  • SEO is to a website what visibility is to a product. Our SEO experts perform a holistic keyword analysis and determine the popular keywords that are used by visitors worldwide to search content. Further, the content writers include these keywords in the website content. To increase the visibility of the web pages, we update the content with fresh keywords. All these efforts culminate in enhancing the number of visitors to web pages, increasing conversion ratio, and maximizing the client’s ROI. Take a look at our SEO services.

Localization

  • Localization requires integrating the local chapters of a website with its international counterpart. Accordingly, the featured products, promotional campaigns, notifications, and newsletters differ region to region and are, at the same time, brand-aligned. Such custom-catered strategies go a long way in engaging the local customer base. Photon Techno is carrying out holistic website content management on a war footing for a software giant and for other reputed organizations.

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