Services
UX Design- Usability
- Visual Design
- Branding
UX services
We prefer to add value to every application or product that has a user interface (UI). Irrespective of the platform, operating system, vertical, or domain, the Photon Techno UX team is adept at handling user experience (UX) challenges and has successfully delivered quality work for more than eight years.
Our user-centered design approach ensures that every aspect of design is taken care of and tested with the end users in mind.
Usability
- It is at the core of any project that we handle for a complete UX. We follow multiple methods to ensure users’ satisfaction with the application.
Understanding the users and branding
- To create visual concepts, it is important to first understand the target users and their demographics and psychographics. The target user group plays a major role in identifying how the personality of the design needs to be mapped with the brand personality or attributes and user preferences. The play of colors would also depend largely on the target audience.
- Similarly, understanding the brand attributes and following defined guidelines is a key aspect for us. Visual design concepts that the Photon Techno UX Group comes up with will be based on these two aspects.
Visual design
Visual design plays a major role in providing a good UX to the end users. It goes beyond the look and feel or supporting good information architecture. It needs to first support branding guidelines, be welcoming to the users, retain them for longer, become a key differentiator for people to remember and make associations with the brand, and help in understanding the information hierarchy. It is important to follow the design trends while achieving the rest of the goals.
Visual concepts
- Along with branding guidelines, all the design principles are followed to create visual concepts. Two to three concepts are created with different approaches. These approaches are discussed and reviewed at every stage. All the key brand attributes are considered for all concepts. It is then up to the stakeholders to select one of them. We also suggest a Brand Attribute Test to be carried out with the end users to obtain the users’ preferences.
Visual design guidelines
- Detailed branding guidelines explaining the visual language, transitions, fonts, and effects are created to explain the design style. This is helpful in creating further sections and converting designs into HTML mockups or desktop designs.
Design elements
Based on the concepts, the team creates design elements such as icons, illustrations, 3-D graphics, animations, and infographics. Concepts for each individual design element are sketched, brainstormed, and finalized. These elements are then explained in the visual design guidelines.
Branding
This refers to a set of guidelines that helps maintain brand recognition and visual continuity through the use of typography, graphic design, photography, color palettes, among others.
We manage concept creation, design direction, content management, and artwork for printed material such as brochures, leaflets, newspaper inserts, and presentations. Our work includes the following:
- Logo design
- Outdoor advertising; that is, posters, banners, hoardings
- Retail and exhibition design panels
- Product packaging
- Designing of corporate stationery